Do you have to draw them a picture?

Well, as a matter of fact, yes, if you want to motivate your employees. After all, who can forget Winston Churchill's plea to the English people after Dunkirk, when he told them, "We shall fight on the beaches," "we shall fight on the landing grounds," "we shall fight in the fields and the streets," "we shall fight in the hills," "we shall never surrender." Why was it so inspiring? Churchill knew what all good managers understand -- to make your message heard, you must paint a verbal picture. His words just wouldn't have had the same punch and uplifting feeling if he had talked about a flanking action in the suburbs of London.

In an article in its January 2001 issue, The Harvard Business Review explores how managers can create word pictures that still transmit a vivid message long after the words are spoken. Read More...